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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Format: pdf
Page: 135
Publisher: New Riders Press

Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. I went to a meeting about content strategy so I could learn what content strategy is. Furthermore to knowing the content strategy, there are some other factors that will help your website to be more productive and popular. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. Today, most of the content on the web is text. It's All About the Text, Baby Text is everywhere. Kristina Halvorson – Content Strategy for the Web. There ARE content strategies that work. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! There ARE best practices at this point that you can implement. We search for it in articles, blog posts, product descriptions, reviews, and more. It's too limiting to constrain content strategy to the domain of web communications only.